Do You Have to Rewrite PLR to Avoid a Duplicate Content Penalty?
Surprise! There is no penalty for duplicate content so you don’t have to rewrite PLR articles extensively to ’save’ your site! Google is not punishing you. And when you discover the logic behind how search engines really work, you can get your pages to show up with just a few quick adjustments.
If you want to hear the whole story about duplicate content straight from the source, watch this video by one of Google’s own software engineers:
PLR articles and duplicate content
Let’s say, for example, that you have a PLR article posted on your site named “Tips for Living Green” and 100 other people have posted the same article without changing the title or contents.
Well, Google doesn’t want to give the first 100 search results to those 100 articles. It wants to present relevant and interesting options for searchers to choose from because that makes searchers want to keep using Google instead of Bing or Yahoo. At least that’s what Google’s software engineer, Greg Grothaus, announced in his YouTube video about duplicate content.
After all, attracting searchers to click on ads is a big source of revenue for Google. It makes sense, right?
How search engines select which pages to show
Google will show the web pages which appear to be the most relevant to the keywords used in the search. It our example, an article that’s on a site about living green will appear ahead of one that’s on a site about search engine optimization.
If there are lots of other versions of the PLR article that you’re using, a message will appear at the bottom of the search page saying that there are more pages you can look at. That’s where all of the other ‘duplicate content’ web pages are. You can click on them to view them.
Now, this is an important point. As long as those pages are showing up when you click on the link that tells you there’s more to see, it means those pages are indexed in Google — they’re just not the first choice to be shown. Why? A big factor is relevancy.
Relevant content means everyone wins
Google just wants the top spots to go to the article from the site that’s has the most relevant overall content. That way, the searcher will find more information on the topic, and will keep using Google.
And the more happy searchers Google has, the more eyeballs it can offer to advertisers, and the more money it can charge them. Do you see where this is heading?
If you help Google make money by providing good quality relevant content, it will help you in return — by serving up your web pages in the search results.
The secret to making your PLR articles appear
Here’s how your web page can appear in long tail searches without having to rewrite PLR: Change the keywords that you target.
If your website is named ‘Earth-friendly-bathrooms.com’, the content should be about earth friendly bathrooms, right?
So if you want to use a private label rights article named “Tips for Living Green”, change the title to “Earth Friendly Living Tips” or some other long tail keyword phrase that fits with both the article content and the theme of your site. You could also add a couple of sentences about bathrooms to increase the article’s relevancy to your site. Or add a video from YouTube that’s about green bathrooms.
Are you getting the idea? You don’t have to rewrite the entire article to avoid penalties. But you could improve your chances of being selected first for long tail searches like ‘living green tips bathroom remodeling’ with just a few strategic SEO enhancements.
So stop worrying that you’ll have to rewrite PLR completely before using it, or that Google’s going to punish you. Just make sure you use good quality PLR to begin with, and that the private label rights content you post is relevant to your site!
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