If you want to hear the whole story about duplicate content straight from the source, watch this video by one of Google’s own software engineers:

PLR articles and duplicate content
Let’s say, for example, that you have a PLR article posted on your site named “Tips for Living Green” and 100 other people have posted the same article without changing the title or contents.

Well, Google doesn’t want to give the first 100 search results to those 100 articles. It wants to present relevant and interesting options for searchers to choose from because that makes searchers want to keep using Google instead of Bing or Yahoo. At least that’s what Google’s software engineer, Greg Grothaus, announced in his YouTube video about duplicate content.

After all, attracting searchers to click on ads is a big source of revenue for Google. It makes sense, right?

How search engines select which pages to show
Google will show the web pages which appear to be the most relevant to the keywords used in the search. It our example, an article that’s on a site about living green will appear ahead of one that’s on a site about search engine optimization.

If there are lots of other versions of the PLR article that you’re using, a message will appear at the bottom of the search page saying that there are more pages you can look at. That’s where all of the other ‘duplicate content’ web pages are. You can click on them to view them.

Now, this is an important point. As long as those pages are showing up when you click on the link that tells you there’s more to see, it means those pages are indexed in Google — they’re just not the first choice to be shown. Why? A big factor is relevancy.

Relevant content means everyone wins
Google just wants the top spots to go to the article from the site that’s has the most relevant overall content. That way, the searcher will find more information on the topic, and will keep using Google.

And the more happy searchers Google has, the more eyeballs it can offer to advertisers, and the more money it can charge them. Do you see where this is heading?

If you help Google make money by providing good quality relevant content, it will help you in return — by serving up your web pages in the search results.

The secret to making your PLR articles appear
Here’s how your web page can appear in long tail searches without having to rewrite PLR: Change the keywords that you target.

If your website is named ‘Earth-friendly-bathrooms.com’, the content should be about earth friendly bathrooms, right?

So if you want to use a private label rights article named “Tips for Living Green”, change the title to “Earth Friendly Living Tips” or some other long tail keyword phrase that fits with both the article content and the theme of your site. You could also add a couple of sentences about bathrooms to increase the article’s relevancy to your site. Or add a video from YouTube that’s about green bathrooms.

Are you getting the idea? You don’t have to rewrite the entire article to avoid penalties. But you could improve your chances of being selected first for long tail searches like ‘living green tips bathroom remodeling’ with just a few strategic SEO enhancements.

So stop worrying that you’ll have to rewrite PLR completely before using it, or that Google’s going to punish you. Just make sure you use good quality PLR to begin with, and that the private label rights content you post is relevant to your site!

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Here’s what I’ve done so far.  I got out my keyword list for this site, and then went through both reports and gave each tip a  new title that uses one of my keywords.  Then I added one or two introductory sentences to each post.

Using the WordPress publishing options, each post is scheduled for a future post date.  Since I’ve got 104 posts, I chose to post 2 per week for the next 52 weeks.  So now my site is set up to automatically post twice a week for the next 12 months.

That means new backlinks twice a week from the posts that are sent out through my RSS feed.  Nice steady free traffic. (If you want to know more about this traffic strategy, there is a Bonus Report — RSS Feeds Explained — included with the Go Green Tips PLR Reports.)

Check out these posts to see an example of the Tips:
Green Living Ideas #13: Romantic Way To Save Energy
Green Living Ideas #5: Natural Cooling

Simple content like this will keep your blogs fresh and be useful to your readers. It’s not unique “authority” content, but it gets the job done.  And all it takes is some autoresponder PLR and a few subscriptions to RSS feed aggregators.

Update: WordPress has a built-in RSS feed. Static sites do not. But it’s fairly easy to set one up if you don’t mind fiddling with a little coding. Here’s a free tutorial that walks you through the process of how to set up an RSS feed on a static site: http://www.ehow.com/how_4784829_create-rss-feed-static.html.

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• Solar Panel Basics PLR Report…$19
• Solar PLR Report: Tips for Buying Solar Panels…$10
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• Go Green Tips PLR Reports…$15
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When you buy content from GreenPLR, you can use the content, change it around and do almost anything you want with it, except resell it or convey any rights. To the right is a snapshot of the PDF file that is included with most of the GreenPLR products. You can send me an email via the Contact Me page if you have any questions or concerns.

And be sure to take a look at some of the PLR article packs and reports that are available for your business.

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So PLR content is great for web site owners to buy when they run out of ideas or time for filling up their websites.

But not all PLR has the same rights and restrictions. For instance, if you buy a PLR article, the license may allow you to make changes, but not allow you to sell the PLR content and or pass along the private label rights. It can get quite tricky, really. That’s why it’s important to know what kind of rights you need before you buy, and to read the license!

And if you’re a webmaster or blogger who is serious about the long term health of your virtual real estate, you also need to be sure the the PLR you buy is well researched and well written. This is especially important for technical topics like solar energy and green building.

A writer may be able to get by with guesses and opinions when writing about topics like dog grooming or organic food recipes, but you can’t fudge facts when writing about photovoltaic cells!

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